CASE STUDY
From Starter Home to Dream Home: A Successful Real Estate Journey in Singapore
Learn how PropStory approaches:
- Turning a perceived negative into a positive
- Achieving a sale in under 7 viewings
- Selling above the average price
JENNY & SHAWN'S STORY
Transforming Quirks into Charms: A Property Agent's Success in Selling an Oddly Shaped Home
Client Background: Meet Jenny and Shawn Tan, a young couple residing in the vibrant city-state of Singapore. With a growing family and an increasing need for space, the Tans decided it was time to sell their cozy starter home and upgrade to a larger, more valuable property. This case study explores how their trusted real estate agent, Sarah Lim, played a pivotal role in helping them sell their house quickly at an excellent price and seamlessly transition to their dream home.
Challenge 1 - Limited Time: The Tans wanted to sell their current home quickly to capitalize on the dynamic real estate market in Singapore.
Challenge 2 - Competitive Market: Singapore's real estate landscape is known for its competitiveness, with many buyers and sellers vying for prime properties.
Challenge 3 - Budget Constraints: While the Tans desired an upgrade, they had a specific budget in mind for their dream home, considering Singapore's property market dynamics.
SOLUTION
Strategic Approach
Strategic Pricing & Marketing
Sarah conducted a thorough market analysis to determine the optimal selling price for the Tans’ current home, considering the unique aspects of Singapore’s property market. Leveraging her expertise, she implemented a targeted marketing strategy, utilizing online platforms and professional visuals to showcase the property’s unique features.
- Learn how to differentiate your home-listing
Home Staging and Curb Appeal
Recognizing the importance of first impressions, Sarah suggested minor home improvements and staging techniques to enhance the property’s appeal, aligning with the preferences of the Singaporean market. The Tans followed her advice, making enhancements that resonated well with the local aesthetic, significantly increasing the property’s visual appeal.
- Discover how to elevate the perceived value of your home
Guidance in Property Selection
Understanding the Tans’ needs and budget in the context of Singapore’s real estate market, Sarah curated a list of potential dream homes that met their criteria. She organized viewings, providing valuable insights into the neighborhoods, schools, and amenities associated with each property, considering the unique features of Singapore’s diverse districts.
- Get a curated list of properties to choose from
Negotiation Skills
When offers started coming in for the Tans’ current home, Sarah skillfully negotiated with potential buyers to secure the best possible deal, taking into account the nuances of Singaporean property negotiations. Her negotiation skills were equally crucial in securing a favorable price for the Tans on their dream home in Singapore’s competitive real estate market.
- Learn how to accelerate the speed of your home
JENNY & SHAWN'S STORY
Jenny & Shawn's Results
Reduced Time on Market: The Tans' starter home sold within weeks at a price that exceeded their expectations, a testament to Sarah's understanding of the local market dynamics.
Successful Upgrade : With the proceeds from the sale and a carefully planned budget considering Singapore's property landscape, the family secured their dream home in a desirable neighborhood.
Seamless Process: The transition was seamless, thanks to Sarah's meticulous planning and coordination with all parties involved, navigating the intricacies of Singapore's real estate transactions.
Sell with the best team by your side
Turning an unusual interior design into an attractive quality
SHAWN & JENNY
sold their apartment in 2 months
"I got to enjoy all the returns and none of the research work"
ENTRUST YOUR SELLING JOURNEY TO US
If your unit has a layout or design that you think will get in the way of selling your home because buyers won’t like it.
Sell with the best team by your side
Turning an unusual interior design into an attractive quality
Entrust your selling journey to us
If your unit has a layout or design that you think will get in the way of selling your home because buyers won’t like it.